Be sure to create a free Google My Business page for your company so BHS Links that you appear in searches for local keywords. Morningscore offers a basic AI-assisted writing helper and some AI-driven content research assistance (with link-building suggestions), but its AI leaves something to be desired right now. The good news is that it has released a 2025 AI roadmap that details specifically how this will change. If your goal is to spend a lot of money on an SEO tool, there are plenty of premium options out there.
Tools are not all created equal, and it’s important to level the playing field between tools to ensure that recommendations make sense in the context of the website you are auditing. Its Guru plan runs at $229.95/month and gives you a topic research tool, among other benefits – including greater numbers of keywords to track and more results per report. It’s likely these potential customers will never see your site if it’s not ranking on the first or second page of results.
Quickly Review Content Structure
- That experience extends beyond SEO and includes digital marketing, customer service, and project management, which means a smooth and professional experience for your team.
- Once you have a baseline, set realistic timeframes for tracking progress.
- The insights from an SEO site audit help identify ranking barriers and competitive gaps.
- Let’s explore how to conduct an SEO audit and identify critical technical issues that might be holding your website back.
This step confirms the absence of crawl issues, ensuring that Google has discovered and indexed your content. Page speed also has a direct correlation with bounce rate and conversions! As a result, optimizing page speed and decreasing load time often deliver instant results to a company’s organic presence and improves the search experience. Google Search Console historically reports URLs where Googlebot is being blocked. SeoClarity users can find this in the advanced settings in a Clarity Audits crawl. Open the SEO audit template and follow along for this thorough checklist designed to drive better search visibility and ROI.
Unlike the rest of the tools on this list, which perform domain-level crawls to tell you what’s going on with your website, Clearscope is strictly focused on the content of a single page. One of the go-to tool suites for SEO professionals, Ahrefs’ site audit tool is powerful enough for marketers at every level to get highly actionable marketing insights. As you peruse tabs on the audit, you can sort link charts by things like number of issues, crawl depth, page views, and status code. With some of the smartest, smoothest SEO tools in the game, it’s no surprise that Semrush makes this list in some capacity. And with its lowest tier priced higher than many products’ premium tiers, it’s positioned for users with spacious marketing budgets.
Lastly, some issues flagged by a tool may not truly be issues at all. Page Optimizer Pro is a comprehensive on-page optimization cloud-based application developed by SEO professional Kyle Roof. It also has an on-page interface similar to Surfer SEO, in which you include words on the page that are calculated as part of an overall on-page SEO score.
When to Invest in Premium SEO Tools
Discover images with missing alt text and images that you should compress in your SEO Checker report. Your SEO Checker report will highlight whether or not your URL is SEO-friendly by looking at its length and keyword use. A score between 0 and 40 indicates poor SEO performance, where several issues must be addressed, while a score between 70 and 100 indicates great SEO performance with few to no issues to fix.
The off-page factors affecting your SEO
Or visit the “Optimization Ideas” tab to see a list of all recommendations you can implement to improve your site’s on-page SEO. To help you choose the right SEO audit tool for your needs, let’s go over some tips and our top eight SEO audit software picks. Sometimes, your meta data will be problematic; it could be too long, too short, or otherwise inefficient.
You can also use Google’s URL Inspection Tool to discover any blocked resources, as shown here. The process for discovering orphaned pages isn’t quite so simple. SEO crawlers like Screaming Frog and Sitebulb do a decent job finding orphaned pages but require connecting to other data sources — such as sitemaps — in order to discover them. In truth, a URL that doesn’t want to be found can be very difficult to find if it isn’t linked to or listed anywhere.
Google search console – Now that you know the worst offenders in your link profile, you need to work on removing them from the web. Otherwise, they could damage your reputation and make your ranking situation worse. Your first step is to try removing the links yourself through a login and manual removal. If you are unable to do so, you’ll have to go straight to the google search console.
